“Raise your hands if you trust Facebook, if you trust Google, if you trust government.” It was spring 2017, and I was leading a debate with young people in Canberra. “Has anybody heard of Cambridge Analytica?” Heads shook. I explained behavioural communication. How Cambridge Analytica built “psychographics” from Facebook data to measure personality and motivation – what you …
Continue reading "A NEW SOCIAL CONTRACT FOR THE DIGITAL AGE."